Pentaboom
AN EPIC STORY ABOUT AN EPIC PLAY.
To launch League of Legends: Wild Rift, we created a film in collaboration with some of the region’s biggest names in gaming — transcending pop culture and celebrating the uniqueness of every country in Southeast Asia.
Content Extensions
After the film went live, we released some extra content to keep our fans engaged.
“Riot Games releases new Wild Rift film and it’s full of Southeast Asian flavour...”
“Riot Games has premiered a short film called “Pentaboom” as an ode to players in the region.”
“...neat touches in the video that I would like to commend, from the karaoke which symbolizes the Filipino’s love for singing, Indonesia’s lovely art ... nasi lemak from Malaysia and a lot more... ”
CREDITS
Agency: BBH Singapore
Client: Riot Games
Chief Creative Officer: Sascha Kuntze
Creative Directors: Xander Lee
Senior Copywriter: Luke Somasundram
Senior Art Director: Nico Tangara
Art Director: Amos Mak
Junior Creative Technologist: Sng Jia Rong
Executive Producer: Jonathan Gerard
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Production House: Freeflow Productions
Director: Roslee Yusof
D.O.P: Lawrence Toh
Executive Producer: Jill Soong
Producer: Ong Tze Ni
Post Production: Heckler Singapore
Colourist: Trish Cahill
Music Production: Squeak E Clean
Audio Post: Yellowbox Studios