Quest For Better

REIMAGINING A COMPLEX ACCOUNT MIGRATION AS A MAGICAL QUEST TO RETAIN OUR COMMUNITY.

In late 2022, Riot Games took back the publishing of League of Legends and Teamfight Tactics in Southeast Asia. Which meant that we had to launch a new server. And players had to complete a complicated migration process to ensure that they didn’t lose their progress.

Players probably wouldn’t have enjoyed this manual data transfer. But we knew they would love an experience packed with characters, rewards, and some good ol’ adventure.

STARRING THE MOST LOVABLE CREATURES IN LEAGUE OF LEGENDS LORE.

The Poros led players on a journey both online and on-ground, transforming every step of the data transfer into an exciting adventure. Through social content generators, gaming event takeovers, and even raves, they helped our community complete the migration – and celebrate their triumph across the realm of Southeast Asia.

Credits

Agency: BBH Singapore
Client: Riot Games
Chief Creative Officer: Sascha Kuntze
Group Creative Director: Xander Lee
Associate Head of Art: Sid Lim
Senior Art Director: Amos Mak
Senior Copywriter: Luke Somasundram
Art Director: Dawn Abegail Lee
Producer: Shawn Chew
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Video Production: Alt.vfx / Steelbridge Studios
Director: Colin Renshaw
Illustration: Grafit Studio
Animation: Heckler Singapore