Redbull F1
INTRODUCING THE GLOBAL f1 COMMMUNITY TO LOCAL SINGAPOREAN QUIRKS.
To promote the Singapore leg of the F1 Grand Prix, we created some branded content featuring the Redbull F1 drivers participating in hilarious challenges with a touch of local Singaporean flavour.
Maybe it's the brain-boiling heat, maybe it's the long dark nights, but when it comes to having a bit of fun with our drivers in Sinagpore there's something about the night race that brings out what you might call a deep streak of evil in us - and this year is no exception, as Red Bull Singapore took Max and Alex off for a little game we called 'Mystery Box'.
This might come in handy if the Bulls get lost on the Marina Bay Street Circuit! Red Bull Singapore put Max Verstappen and Alex Albon's street smarts to the test.
CREDIT
Agency: BBH Singapore
Client: Redbull Singapore
Art Director: Amos Mak, Kay Sumanaskajohnkul
Copywriter: Faith Huang
Producer: Samantha Dalton
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Director: Justin Fernando
D.O.P: Justin Fernando
Editor: Justin Fernando