Support Our Streets

Support Our Streets

Client: Tiger Beer

Tiger beer was born on the streets of Asia, but with the worldwide COVID-19 pandemic raging on with no end in sight - these streets are struggling to survive.

So to give back to the streets that raised us, we launched a campaign that raised money to support our precious street hawkers, bars, musicians, artists and more.

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Campaign film

Staying true to the concept of supporting our streets, our launch film was created entirely with images from street photographers across Southeast Asia and cut to a spoken word piece performed by Benjamin Kheng.

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Hawker Masterclass

We also created a content series called Hawker Masterclass where we gave hawkers the opportunity to earn some extra income by giving virtual cooking classes.

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Agency: BBH Singapore

Client: Tiger Beer

Chief Creative Officer: Sascha Kuntze

Creative Directors: Gaston Soto, Nikhil Panjwani

Senior Copywriter: Luke Somasundrum

Art Director: Amos Mak

Executive Producer: Wendi Chong

Producer: Shawn Chew

Audio Post: Fuse