THE BATTLE OF BARON

CLIENT: RIOT GAMES (GLOBAL)

To launch league of legends: wild rift in Europe, MENA, Russia, CIS, Turkey, Taiwan, Oceania and Vietnam, we brought the most epic boss fight in League of legends to life, live on youtube.

players all around the planet rallied together and fought baron nashor as one united team, using youtube’s live chat function to coordinate attacks to take down baron and win exclusive in-game rewards.

—

pRELUDE TO THE BATTLE

TO tease the upcoming battle and create buzz, we made baron nashor “attack” our social channels.

—

closer to the battle, We released a series of images of baron nashor emerging in the real world, officially announcing the battle of baron.

—

we had a few more surprises for players…

…such as AN EXCLUSIVE POSTER COMMEMORATING THE BATTLE OF BARON.

and also local delicacies made from the meat of baron nashor, because why the hell not?

—

AGENCY: BBH SINGAPORE

CLIENT: RIOT GAMES

CHIEF CREATIVE OFFICER: SASCHA KUNTZE

CREATIVE DIRECTORS: XANDER LEE

SENIOR COPYWRITER: LUKE SOMASUNDRAM

SENIOR ART DIRECTOR: NICO TANGARA

ART DIRECTOR: AMOS MAK

JUNIOR CREATIVE TECHNOLOGIST: SNG JIA RONG

producer: joshua tan

PRODUCTION PARTNER: UNIT9

DIRECTOR: ZLATeN del castillo

technical lead: aaron trotter

executive producer: yi dong nong

producer: william oakley

digital project manager: piotr przygoda

cgi: Illusion cgi studio

illustration: matt taylor