The Siloso Beat

 

TURNING A BEACH INTO AN EPIC PARTY ANTHEM.

 

To promote the 2019 edition of the annual Siloso Beach Party, we created an epic dance track from the sounds of Siloso Beach and turned in into a hidden ticket to the party.

 
 
 
 

GUERRILLA ACTIVATION USING ‘HEY SIRI’!

 
 

As the soundtrack would be played across various touchpoints such as radio spots, on-island and social media, we worked a “Hey Siri” trigger into the song with the intention of hitting all iPhones in the vicinity of the song being played.

Once triggered, the iPhones’ owners would find out that the song is actually a promo code for the Siloso Beach Party.

 
Siloso Beat mechanics.png
 

CREDITS

Agency: BBH Singapore

Client: Sentosa Development Corporation

Chief Creative Officer: Sascha Kuntze

Group Creative Director: Janson Choo, Khairul Mondzi

Creative Director: Omar Sotomayor

Art Director: Amos Mak

Copywriter: Liya Razali

Editor: Christopher Leow, Jack Sutcliffe

Executive Producer: Wendi Chong

Producer: Shawn Chew

Audio House: Fuse